Performance Marketing

Experience marketing is all the rage and has been for quite a while. So how do you build an experience?

First, you need to define what the experience is you want to give away (we’ll get to that later - stay tuned). Then you need to work on your people. Stop hiring “customer service reps” and start hiring performers. You want people trained to deliver a world-class experience to deliver your world-class experience, right?

Think about how Jon Stewart and Stephen Colbert have revolutionized infotainment.

Call it… performance marketing.